Best Healthcare Website; Gold Awards for Website and Innovative Marketing Campaign
Capital Caring Health is the recipient of three prestigious awards for its website and innovative There’s No Place Like Home marketing campaign which included 30-second TV spots, digital media, radio, print, metro transit and rail advertising collectively reaching millions of residents throughout the Washington, DC Metro.
The company received national recognition as the recipient of the Web Marketing Association’s 2020 Best Healthcare Provider Website Award and two Gold MarCom Awards for its website and 2019 marketing and rebranding campaign.
“Our No Place Like Home campaign reinforces our focus on personalized, high-quality care delivered in the comfort of an individual’s home,” said Steve Cone, Chief of Communications, Marketing and Philanthropy at Capital Caring Health.
Cone added about the company’s award-winning website, “In 2019, we did a complete overhaul and redesign of our website with a dynamic new navigation structure and enhanced menu highlighting our existing and new, expanded service offerings. We also added a special Live Chat function to enhance communications among visitors to the site, making Capital Caring Health the first hospice in the county to offer such access.”
Other new features include a multilingual tab which will translate the website content in Spanish and Korean. Additionally, news features and blogs are updated frequently as are resources designed to educate and inform caregivers and patients.
“Since our rebranding campaign, we still receive on a monthly basis three times the visitor traffic that we had prior to the campaign,” said Nancy Cook, Vice President, Marketing, Communications and Public Relations.
Ashley Even, Director of Digital Marketing, provides oversight for the organization’s website. Even added, “Our primary focus it to ensure that we provide our patients and their families and members of the community with resources and support, as well as an opportunity to connect with us by learning about our employment and volunteer opportunities and ways to give and support CCH through philanthropy.”
The WebAward Competition is the premier award recognition program for industry-specific web sites. Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries, and the best are recognized with a WebAward.
MarCom Awards is an international creative competition which recognizes outstanding achievement by marketing and communication professionals. Each year about 6,000 print and digital entries are submitted from dozens of countries.